In 2020, it all began with a small dream and a big passion.
As a chemical engineer with a Master’s degree in Business Administration, I’ve always been fascinated by nature and everything handmade. I deeply believe in the power of nature and its ability to provide solutions to every problem. That belief pushed me to challenge myself, learn from scratch, and step away from the ordinary.

During the pandemic, with more time at home, I decided to bring this passion to life by creating my very first cold-process soap from scratch. The experience was exciting, and the result exceeded my expectations — everyone around me loved it and encouraged me to keep going.

That’s where my journey truly started. At first, I followed conventional methods commonly used in the market. But today, I insist on crafting products that are 100% natural, carefully selected, and completely free from synthetic ingredients — even those used by major commercial brands.
I began with soap, then explored natural deodorants, and gradually expanded into creams and serums. Over time, through continuous learning and certification, I became more determined to create something truly different: natural and effective skincare and haircare products.

This is the essence of Naqshi, a belief that nature offers the best solutions, and that every ingredient we use is sourced responsibly and naturally. With this passion, we began our journey, and with the same passion, we’ll continue.

Dareen Ayoub